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The collaboration with Walmart marks Afro Unicorn's™ first move into retail. Afro Unicorn™ launched in 2019 as a direct-to-consumer ecommerce business. The lifestyle brand is already making an impact by empowering underrepresented Black women and young girls to embrace their beauty. Now, millions of little girls will grow up with products on store shelves that represent and celebrate them." I'm grateful Walmart understands how important this is and gave me that seat at the table. It's a movement to make sure Black people are represented and have a seat at the table. "Afro Unicorn™ is more than a line of products. "My main goal for Afro Unicorn™ is to ensure Black girls and women feel unique, divine, and magical," said Showers. April knows first-hand how important representation matters on store shelves. Showers said it was important for the unicorn to come in more than one shade to mirror the array of Black complexions of her customers. The unicorn features an afro-style mane and comes in a range of Black shades (vanilla, caramel, and mocha). We look forward to our customers celebrating life milestones with these great new products." "We are excited to have another Black-owned business join our supplier community and warmly welcome Afro Unicorn™ to the fold.
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"As the world's largest retailer, Walmart continues to build an inclusive supply chain that reflects our customers and provides products and services that resonate and meet our customers' needs," said Laura Rush, senior vice president of entertainment, toys and seasonal at Walmart.